Alison is co-author of Why Women Mean Business, first published by Wiley in January 2008 and published in paperback in 2009, with Avivah Wittenberg-Cox of gender consultancy 20-First.
The French edition, Womenomics: La Croissance dépend aussi des femmes, is published by Eyrolles, and the book has secured translation rights in Portuguese, Korean, Arabic and Italian.
In November 2009, the book was awarded a Manpower Work Foundation prize. The President of Manpower France praised what she called a "complete, international and very clear" book.
Gender is a business issue, not a "women's issue".
Women make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.
So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world?
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. It shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.
- Explains WHY companies that adapt to women will become all-round employers of choice, as well as more effective 21st century marketers.
- Offers a step-by-step guide for managers on HOW to drive growth by drawing on the complementary strengths of men and women.
- Shows why many current approaches to gender have not worked and why we need a new perspective, recognising that women are both equal and different.
- Compares policies and approaches to gender around the world, with surprising findings
This book grew out of the authors' parallel work on women and leadership in the business world over a decade. As a consultant and a journalist, they have advised on or written about the huge changes taking place in the labour force and in the way people work, and spent much time examining why these changes have not been reflected in the executive suite and the boardroom.
Avivah Wittenberg-Cox, Alison's co-author, is CEO of 20-First, one of Europe's leading gender consultancies, working with multinational companies and organisations across the continent. She is Founder and Honorary President of the European Professional Women's Network, and a certified executive coach. A popular speaker on leadership and gender issues, she was recognised in 2007 by Elle magazine as one of the "TOP 40 Women Leading Change".
UK
Press inquiries: Emma Knott
Press inquiries: Caroline Baines
Bulk orders: Oriana Di Mascio
Marketing inquiries: Nick Mannion
USA
Amy Packard
French edition
Press inquiries: Anne-Marie Bouteiller
Bulk orders: Anne-Valérie Gentil
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| “Innovative and stimulating” The Financial Times |
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| “A fascinating analysis” Cherie Blair |
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| “Any company that is serious about success must get serious about women, and this book shows them how” Margaret Heffernan |
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| Read The Buzz that this book has generated |
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| Read what the media are saying about the book. |
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