Alison is co-author of Why Women Mean Business, published by Wiley in January 2008. Her fellow author is Avivah Wittenberg-Cox, founder and CEO of gender consultancy 20-First.
Gender is a business issue, not a "women's issue".
Never before has so much international attention been paid to the economic importance of women. Their position as consumers, employees and leaders is being recognised as a measure of health, maturity and economic viability. They are becoming central to labour market solutions to the challenges of an ageing workforce, falling birth rates and skill shortages. Countries and companies are urgently seeking policies to enable women to fulfil their potential.
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Women today are a majority of the talent pool and make up to 80% of consumer purchases. This powerful book brings together the multiplicity of opportunities available to companies that really understand what motivates women in the global workplace and marketplace.
- Explains WHY companies that adapt to women will become all-round employers of choice, as well as more effective 21st century marketers.
- Offers a step-by-step guide for managers on HOW to drive growth by drawing on the complementary strengths of men and women.
- Shows why many current approaches to gender have not worked and why we need a new perspective, recognising that women are both equal and different.
- Compares policies and approaches to gender around the world, with surprising findings
This book grew out of the authors' parallel work on women and leadership in the business world over a decade. As a consultant and a journalist, they have advised on or written about the huge changes taking place in the labour force and in the way people work, and spent much time examining why these changes have not been reflected in the executive suite and the boardroom.
Avivah Wittenberg-Cox, Alison's co-author, is CEO of 20-First, one of Europe's leading gender consultancies, working with multinational companies and organisations across the continent. She is Founder and Honorary President of the European Professional Women's Network, and a certified executive coach. A popular speaker on leadership and gender issues, she was recognised in 2007 by Elle magazine as one of the "TOP 40 Women Leading Change".
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"This is a great book – and more timely today than ever before... A must read for all leading managers!"
Professor Peter Lorange, President, IMD Business School |
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"Startling and sobering and immensely useful...an eye opening work"
Sylvia Hewlett, economist and author |
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